At a very young age, Helio Gracie learned traditional Japanese Jiu-Jitsu techniques from his older brother, Carlos. In the late 1920s, he began to modify these techniques to accommodate his frail physique with the objective of developing a system that would enable him to defend himself against larger opponents.
After years of refinement, he proved his art's effectiveness by routinely defeating larger and stronger opponents, some of whom outweighed him by as much as 100 pounds. As a result, Helio's techniques quickly became the new expression of Jiu-Jitsu in Brazil and set the stage for a worldwide revolution in martial arts.
Although Gracie or Brazilian Jiu-Jitsu is the most effective martial art on the planet, it is a relatively young martial art. Realizing that the key to global dissemination of pure Gracie Jiu-Jitsu was the development of a formalized curriculum, the Gracie Academy dedicated several years to organizing all the techniques in the most logical sequence based on their complexity and usefulness in combat. Furthermore, we conduct all group classes with the utmost concern for safety, and we demand that all students treat each other respectfully regardless of skill level, gender, race, nationality, or creed. At the Gracie Academy we don't teach people how to fight. We give people confidence so they don't need to fight.
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Gracie Jiu-Jitsu is a way of life. The principles of discipline, patience, efficiency, and control are the keys to success on and off the mat. Whether your a dedicated practitioner of the art or just a fan of the Gracie way, the casual wear, training gear, and accessories in the Gracie Store will remind you to keep it real at all times. With all Gracie Store purchases, your satisfaction is guaranteed. If you're not 100% happy with your purchase, simply send it back and we'll replace it or refund your money (as long as you promise not to choke us out!). Select a category below to begin browsing, and then feel free to order online or give us a call at 1-877-472-2430 (Monday - Friday, 10am to 6pm PST) and we will gladly assist you over the phone.
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Fabio Gurgel Born in 1970 in Rio de Janeiro, Fabio started his career in Jiu Jitsu at 13 years old. At 16, after winning a few titles as a blue belt and purple belt he became an instructor in the academy Jacare Jiu Jitus. At 19 he was promoted to black belt, being the first black belt from Master Romero Jacare.
In 1993 he was one of the founders of the Alliance team along with Alexandre Paiva and Master Romero Jacare. Each year the Alliance team grew stronger and soon became one of the most important Jiu Jitsu schools in Brazil. In 1997 Alliance began its expansion overseas with the inauguration of its first internation affiliate in Finland followed closely by an affiliate in New York in 1998. Today the Alliance team has approximately 170 affiliates throughout the world and is 10 TIME WORLD CHAMPION which proves our strength, dedication and what unites this team.